10 Clever ways to create unique stand-out content for your blog

10 Clever ways to create unique stand-out content for your blog

Hi there, today’s post has two main parts, the first is the idea, the creative mastermind behind your blog – what it is about and how to make it happen. The second part is the techy side – how to have an actual blog to produce your content on. We will get to both – get excited there are a lot of solutions, advice and how-to’s coming your way.

1. The conceptual / idea part

The conceptual part is deciding on the content for your blog, creating an idea into something you can blog about. Creating content that draws in an audience, which means for you potentially making it more than a hobby – there is a chance you can make it your full-time career. If you would prefer to start with the tech that’s ok, you can do the parts in the order you choose. Details of this are just below.

2. The tech part

The technical part of creating your blog means you need to create an actual ‘live’ platform from which you are going to blog. You can do this in 30 minutes or less by clicking this link here How to start your blog in 30 minutes or less.

The conceptual part of starting blogging – Creating content for your blog

Find your niche + solving problems = a balanced blog

What is a blogging niche? A niche is creating content that is relevant and interesting to a target audience. It means your blog has a focus and concept which ties it together.

How to find your blogging niche? As the domain name suggests my niche is ‘Fashion’ a huge niche that in my mind includes style, beauty, street-style, capsule wardrobes, mama fashion, alternative fashion, designer fashion, high street, bargain shopping, wardrobe organisation… there are thousands of combinations. This blog is also about blogging so the content is relevant to those starting a blog, who have a blog and those who are interested in collaborating, helping and sharing their love of blogging.

How to define your blogging niche? Defining your blogging niche is a gut instinct, it’s about passion – if you feel excited about something you will be motivated to work hard at it, even when you are tired (ok often exhausted) but it won’t be an ardours task. Finding your niche is exciting, you literally can’t wait to be blogging! It’s the time of the day when you have done all the things you ‘had to do’ – it’s a treat, it’s fun, it’s creative, it’s your outlet. Look there are times it’s heartbreaking too, adding in affiliates in the hope you make a little coffee money and nothing, a few clicks that’s all… frustrating.

Find a problem and answer that problem. I recommend narrowing down your fashion/beauty/style interests. It’s important to meet halfway between what you want to write about and what people are wanting to read about. It’s important to be creating a solution, helping people with something!

Start creating blogging content

Write down 5-10 few fashion/beauty/style problems, dilemmas. What have you written? Can they all be sub-categories of your blog? Or do you see a part and these dilemmas could be your blog content? Either one is helpful and starting to help you form your fashion blog content. Solving problems is what people are searching.

What to blog about? The perfect blog content ideas are – How to, Ultimate guide, Benefits, Checklist, Reasons to, Ideas, Rules…  these key content creators also double as the perfect buzz keywords to target and help tremendously in creating content for social, as well as tagging, pin descriptions and SEO.

Paper first then technology

I feel strongly about sitting down with a tea or coffee and writing (or typing) your heartfelt dreams for your blog or website. Create a checklist of bullet points, draw a diagram, list, feel and be you. Removing your ideas from the influences you aspire to be like will help you create a plan and an idea for something unique and original. Once you have written a good amount down.

Work out where you sit in the market. What is it you want to offer.

Here are some possible Fashion, Style, Beauty and Lifestyle blog post content ideas

1. Capsule wardrobe how-to

2. Top 3 Accessories Absolutely Worth Your Investment

3. Sneak Peak Into My Spring Wish List

4. Recent Shopping Haul Review

5. My Favourite Shopping Destination

6. What To Pack For A Skiing Trip?

7. All about the watches.

8. One Dress- Two Occasions

9. How to Find The Perfect Leather Jacket?

10. Dress To Impress

11. What Not To Wear For Your Body Type (share some tips from your experience!)

12. The Oldest Clothing Piece I Own

13. 3 Pairs Of Shoes Every Fashionista Should Own

14. Best Days To Take Outfit Pics

15. Fashion Blog Management (share some behind the scenes of your work)

16. Ultimate Holiday Destinations Every Fashion Blogger Dreams Of

17. What To Wear On A Lazy Day

18. Share A List Of Your Most Popular Outfit Posts

19. 5 Movies That Inspired My Personal Style

20. Best Fashion Advice I was Ever Given

21. How To Master Your Workwear

22. 5 Wardrobe Must-Haves

23. Simple Ways To Refresh Your Wardrobe

24. Three Trends To Embrace This Season

25. 10 Things I’ve Learned From Running A Fashion Blog

26. Five Tips For Shopping Online

27. Used Designer Pieces: Yay or Nay?

28. The Dress You Can Rely On All Year Around

29. 5 Things That Make Running A Fashion Blog Easier For me

30. How To Take Outfit Pics At Home?


Blogging is a journey, it’s better to start than wait for the perfect moment. The perfect time is now. Continue this moment and write constantly. If you are finding it hard to start I suggest you click this link hereHow to start your blog in 20 minutes or less. Once you have the technical blog underway some people will suit this strategy – your blog is up, live and you will just get going. It’s a journey. Your blog will evolve with you. You will look back in time and possibly some of the strong themes will not be your most successful and some of the things you nearly didn’t do are what goes viral. Give it a go, good luck!

Be yourself

Of course, you will look to others for inspiration. I can’t stress how important it is to be yourself, be passionate and feel the energy of what you think, flow through your work. But when it comes down to it, be you! Be unique, stop looking elsewhere are look within. Start typing and see where you go. Come back and fill in the blanks, research, add images, links and references. But feel the freedom to just be in the moment and get the ideas out – the words on the page.

Build a community

It’s important to choose 2-3 social platforms to start with. It’s very easy to get overwhelmed and not stick to the game plan, lose heart and give up. Pinterest is the bloggers favourite with most bloggers saying it accounts for 80-90%+ of their traffic. I have met some bloggers who find Facebook especially having a Facebook group is a sure way to bring traffic to your site. Personally start with what you are comfortable with a build up from there. Remember to create business profiles from the beginning.


Meeting other bloggers online is so much fun. Coming from an introvert – you can be sure that I really mean it. Generally, people have the same goal and that’s too supportive, kind and mindful that what people are posting in generally coming from the heart. Facebook is a very engaging community – Facebook groups offer a lot of support, ideas and a means to help others, self-promote and share content.

Use products and services

There is an abundance of powerful blogging tools available. An overwhelming infinite amount.

These are my secrets to running a successful blog click to read. 


Enrol in learning, e-books and courses are an incredibly easy way to learn on your own schedule.

Now I am sure you remember the start of this post, there are 2 strategies to starting your blogging dream. If you haven’t already it’s time to commence the technical start – if you have done that – congratulations, please share a link to your new blog in the comments below. The technical start is creating an actual ‘live’ platform from which you are going to blog. You can do this in 30 minutes or less by clicking this link here How to start your blog in 30 minutes or less.

Good Luck!

Email me at harper@startafashionblog.com with any suggestions, tips and/or partnership ideas – I would love to hear from you.


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